made for
your smile

exclusive to

our smile hero lineup

say hey to cruelty-free smile care that’s free from all the nasties.

  • teeth whitening kit

    Smile Hero's LED Teeth Whitening Kit Smile Hero's LED Teeth Whitening Kit being held in a hand and about to be used at home
    best seller
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    teeth whitening kit

    powered by LED technology, and uses an advanced active ingredient called PAP that safely lifts stains without sensitivity.

    ingredients: glycerin, water/aqua, sorbitol, phthalimidoperoxycaproic acid (pap), xanthan gum, sodium citrate, hydroxyapatite, mica (ci77019), titanium dioxide (ci77891), sodium saccharin, mentha piperita (peppermint) oil, calcium carbonate, menthol, tetrasodium pyrophosphate.

    shop at coles.com.au →

  • teeth whitening strips

    Smile Hero's Teeth Whitening Strips Smile Hero's Teeth Whitening Strips about to be used held by a girls hand at home
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    teeth whitening strips

    PAP teeth whitening strips that erase stains for a brighter smile, effortless & safe whitening in just 30 minutes.

    ingredients: aqua/water, glycerin, propylene glycol, cellulose gum, hydroxyethyl ethylcellulose, phthalimidoperoxycaproic acid (pap), silica, dicalcium phosphate, carbomer, edta, sodium hydroxide, menthol.

    shop at coles.com.au →

  • purple tooth toner

    Smile Hero's Purple Tooth Toner Smile Hero's Purple Tooth Toner being applied to toothbrush at home
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    purple tooth toner

    conceal stubborn stains for brighter teeth throughout the day, perfect as a post-whitening treatment to elevate results.

    ingredients: aqua/water, sorbitol, hydrated silica, sodium phytate, mentha piperita (peppermint) oil, sodium lauroyl sarcosinate, cellulose gum, xylitol, sodium bicarbonate, chondrus crispus extract, menthol, xanthan gum, citric acid, sodium saccharin, sodium benzoate, d&c red no. 33 (ci17200), fd&c blue no. 1 (ci42090).

    shop at coles.com.au →

  • teeth brightening powder

    Smile Hero's Teeth Brightening Powder Smile Hero's Teeth Brightening Powder opened and about to be used in front of natural flowers
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    teeth brightening powder

    the teeth brightening powder will maintain whitening results by disrupting any stains that build up throughout the day.

    ingredients: calcium carbonate, menthol, sodium lauroyl glutamate, pentasodium triphosphate, sodium saccharin, allantoin, mentha spicata (spearmint) oil, ultramarine blue (ci77007).

    shop at coles.com.au →
view all

hi! we’re smile hero —
safe & gentle whitening

we care about simple whitening that really works, whilst being gentle on your smile.

learn more about us
Girl holding Smile Hero's Teeth Whitening Strips behind a pink background at home

we’re here to
save your smile

our family of smile care products help you enjoy a whiter smile without pain or sensitivity, free from peroxide, SLS, parabens and animal testing.

Smile Hero's Teeth Brightening Powder about to be used at home in front of a flower

a uniquely peroxide-
free formula

Our peroxide-free whitening formula features PAP as the active whitening ingredient for a healthier way to whiten. PAP works in the same way peroxide does by breaking down stains within your teeth, so you can now smile brighter without the pain or sensitivity!

Girl smiling after teeth were whitened by smile hero

smile hero & you

we love seeing smile hero on you!

@milkayemima

I’ve been incorporating the teeth whitening kit into my daily routine to help my teeth stay pearly white.

Sent from Milka in Brisbane, QLD

@naomikebble

smile hero’s teeth whitening kit is a staple in my oral care routine.

Sent from Naomi in Melbourne, VIC

let’s keep in touch

@smilehero